Project funding EU
Project website N/A
Programme website Serbia – Montenegro
Contribution to the Programme’s specific objective Protection of nature resources
Project start date 30.12.2018
Project end date 31.12.2020
Project total budget EUR 261.426.88
Project EU funding EUR 182.737.39
Description Overall objectives: Contribution to good nature stewardship by enhanced preservation streamlined monitoring, independent reporting and overall better governance for sustainable development through responsible and accountable management and use of natural resources in the cross-border area of Serbia and Montenegro
Specific objectives:
1. One (1) demonstration project addressing protection of the medicinal plants cross-border lively infrastructure of sustainable tourism in the Programme’s development area
2. Responsible development of joint strategy, policy and management plans for the protection of this nature infrastructure by viable monitoring and monitoring data exchange
3. Development of sustained related activities to preservation of medicinal plants population, diverse use, preventive and conservative measures needed for the nature protection

Project activities:
Activity group 1: Planning, programming, equipping, digitalizing and managerial activities related to the establishment and well-functioning of the Regional Observatory
1.1: Establishment of institutional framework for the Regional Observatory
1.2: Setting up well-functioning Regional Observatory

Activity group 2: Activities related to preparation, consultations with relevant stakeholders, proposal development, deliberations in decision making and decision taking processes for joint strategies, policies and management plans
2.1: Development of Action Plans for Medical plants conservation in cross border area
2.2: Capacity building of the cross-border stakeholders for accountable use of medicinal plant infrastructure

Activity group 3: Activities fostering system of protection, collection, cultivation and sustainable commercialization of medicinal plants of the cross-border region
3.1: Development of rules and procedures for primary processing and trade of wild and cultivated medicinal plants
3.2: Creation of integrated system of collection and processing medicinal plants and development of commercialization policies for wild and cultivated plants growing in a sustainable manner
3.3: Certification of medicinal herbs from the cross-border area
3.4: Development of phyto-therapy, phyto-pharmaceuticals and phyto-cosmetics market valorisation of the protected medicinal herbs
3.5: Development of gastro tourism destination based on vegetarian and herbal diet habits
3.6: Diversification of traditional crafts and cultural identity events

Activity group 4: Communicating and visibility activities of sustainable social, economic and environmental development impacts and benefits from protection of medicinal plants as lively infrastructure of the cross-border area
4.1: Communication activities for establishing more intense cross-border links based on medicinal herbs as lively infrastructure of targeted region
4.2: Capacity building of tourism industry representatives (guides and rangers, as well as for other interested parties) on sustainable promotion of tourism contents related to the medicinal herbs wellness and wellbeing
4.3. Development of attractive and joint tourism products in cross-border area for tourists and visitors based on biodiversity wealth of medicinal herbs and medicinal herbs gastronomy
4.4. Design of common visual identity of the project and printing promotional material (badges, pillow, notebooks, bags…)
4.5. Internet marketing and media promotion
4.6. Visibility activities on organization of project national and regional conferences

Expected results R1: Regional Observatory for medicinal plants protection in the cross- border region established
R2: Introduction and transference of the newly developed model practice of local annual planning on the reporting of medicinal plants protection and sustainable use in the cross-border region having the Community-led Local Sustainability Annual Action Plan as the main tool for inclusive, participative, responsive, transparent, responsible and accountable local policy making and decision-taking needed to ensure the governance sustainability that impacts the achievement of sound regional development, social cohesion and transition to sustainable development by 2030
R3: Improved system of protection, collection, cultivation and sustainable commercialization of medicinal plants of the cross-border region
R4: Cross-border region accelerated transition to sustainable consumption and production enabled by the protection of medicinal plants as lively infrastructure of the cross-border area.
Expected outputs  N/A
Lead partner Institution name:FORS Montenegro – Zlatibor Regional Development Agency
Country: Serbia
Address:Užice , Petra Ćelovića
Legal status: Public
Partner Institution name: Institute for Medicinal -Plants Research “Dr Josif Pančić”
Country: Serbia
Address:Beograd , Tadeuša Koščuška 1
Legal status: Public
Partner Institution name: Non-governmental organization Multimedial Montenegro
Country: Montenegro
Address:Bijelo Polje Slobode
Legal status: Private