Project funding EU
Project website N/A
Programme website Serbia – Montenegro
Contribution to the Programme’s specific objective Improving capacities for exploiting tourism potentials of the programme area
Project start date 01.10.2024
Project end date 30.09.2026
Project total budget EUR 249354,08
Project EU funding EUR 211950,97
Description Overall objective: To create a joint innovative tourism product related to forest tourism in the cross-border area between Serbia and Montenegro. Specific objective 1. To develop a niche forest tourism offer by creating unique forest experiences which will be available to visitors in the region as well as to the local inhabitants; Specific objective 2. To provide capacity building and training to local rural and forest tourism stakeholders: digital content creation, training for guides and tourism providers; Specific objective 3. To conduct small scale investments for enhancement of joint innovative forest and rural tourism offer, such as trails with forest baths and forest therapies, smart/solar benches, and bird feeding stations which will be effectively promoted Project activities: A1. Forest and related rural tourism offer development A1.1. Reassessment of existing forest heritage assets, 1.1.1 “Assessment of forest tourism assets in the CB area” developed A1.2. Development of forest and related rural tourism itinerary 1.2.1 One forest tourism itinerary developed 1.2.2 Ten tourism operators linked by the itineraries and 15 operators offering new itineraries 1.2.3 One innovative niche offer focusing on youth developed A2. Training for the launch of forest tourism offer A2.1. Launching of guiding programmes for forest and bird-watchers; 2.1.1 One Guiding Programme for forest and bird-watching tourism launched A2.2. Capacity building of local guides, guards and youth 2.2.1 Four trainings and capacity building events for tourist guides attended by future guides 2.2.2 Altogether 10 tourist guides certified A3. Light infrastructure arranged and forest and related rural tourism offer promoted A3.1. Application of light infrastructure: 3.1.1. Five birdwatching feeding spots and small observatories placed 3.1.2 Marking and refining of 20 km of forest recreational trails in Žabljak and Uvac 3.1.3. Two smart solar benches placed 3.1.4 One tourist info board applied A3.2. Creation of joint CB brand, social media coverage and organization of the press trip 3.2.1 Joint CB brand developed 3.2.2 Over 80.000 social media users reached 3.2.3 One press trip organized 3.3. Organisation of the promotional events 3.3.1 Two new events for promotion of forest tourism launched 3.3.2 More than 200 participants attending the promotional events
Expected results 1.1. One “Assessment of forest tourism assets in the CB area” developed; 1.2. One unique forest tourism itinerary developed; 10 tourism operators linked by the itineraries; 15 operators offering new itineraries; 1 innovative niche offer focusing on youth developed. 2.1. One forest guiding programme developed 2.2. Four capacity building events organized for tourist guides / guards with special know-how about forest tourism, 10 tourist guides certified 3.1. Twenty km of trails with forest baths and forest therapies developed/ marked, light infrastructure placed (2 smart/solar benches, bird feeding stations and observatories – 3 in Serbia and 2 in MNE); 1 tourist info-board placed; 3.2. 80.000 people reached by social media promotion; 3.3. Two promotional events organized; 200 participants in info/promotional events
Expected outputs  N/A
Lead partner Institution name: Municipality of Žabljak
Country: Montenegro
Address: Trg durmitorskih ratnika 1 ,84220 Žabljak
Website: www.zabljak.me
Legal status: Public
Partner Institution name: Society for preservation and study of Serbia’s birds
Country: Serbia
Address: Vukice Mitrović 62/5 ,11000 Belgrade
Website: https://pticesrbije.rs/
Legal status: Public
Partner Institution name: Center for research and protection of birds
Country: Montenegro
Address: Velje brdo 35 , 81000 Podgorica
Website: www.czip.me
Legal status:Private
Partner Institution name: Uvac Special Nature Reserve
Country: Serbia
Address: Trg vojvode Petra Bojovića 2 , 31320 Nova Varoš
Website: www.uvac.org.rs
Legal status: Public