The Hoo Project: Creation of Owl and Other Wildlife Experiences

Project funding	EU
Project website	N/A
Programme website	Serbia – Montenegro
Contribution to the Programme’s specific objective	Improving capacities for exploiting tourism potentials of the programme area
Project start date	01.02.2020
Project end date	31.07.2023
Project total budget	EUR 262.028,98
Project EU funding	EUR222.724,64

Project Description

Description	Overall objective: To encourage natural heritage-based wildlife tourism in the cross-border area between Serbia and Montenegro Specific objectives: 1) to develop wildlife tourism offer by conducting small scale investments and creating wildlife itineraries; 2) to provide training for wildlife tourism offer (wildlife interpretation, wildlife tourism trainings) and 3) to commercialise wildlife tourism offer by implementing effective marketing activities. Project activities: Activity 1. Wildlife tourism offer development: Assessment of existing natural heritage-based wildlife offer, development of packages for specific wildlife/bird-watching tourism activities, implementation of small-scale investments: mapping, marking and digitalizing of 50 km of birdwatching trails and light wild-watching infrastructure development. Activity 2. Training for the launch of wildlife tourism offer: creation of wildlife interpretation programmes, launching of guiding programmes for wildlife/birdwatchers, capacity building of tourist providers to support this niche product as part of newly designed nature tourism itinerary, including study visit; Activity 3. Commercialization of wildlife tourism offer: creation & promotion of joint CB brand, development of promotional materials and specific events (“Owl nights”, “Wildlife Exhibition”), implementation of social media promotion and press trips
Expected results	Result 1. New wildlife tourism offer developed Result 2. Tourism providers trained for wildlife tourism Result 3. Wildlife tourism offer commercialized.
Expected outputs	• Assessment of existing natural heritage-based wildlife offer, development of packages for specific wildlife/bird-watching tourism activities, implementation of small-scale investments: mapping, marking and digitalizing of 50 km of birdwatching trails and light wild-watching infrastructure development. • Creation of wildlife interpretation programmes, launching of guiding programmes for wildlife/birdwatchers, capacity building of tourist providers to support this niche product as part of newly designed nature tourism itinerary, including study visit; • Creation & promotion of joint CB brand, development of promotional materials and specific events (“Owl nights”, “Wildlife Exhibition”), implementation of social media promotion and press trips.

Description

Overall objective: To encourage natural heritage-based wildlife tourism in the cross-border area between Serbia and Montenegro
Specific objectives: 1) to develop wildlife tourism offer by conducting small scale investments and creating wildlife itineraries; 2) to provide training for wildlife tourism offer (wildlife interpretation, wildlife tourism trainings) and 3) to commercialise wildlife tourism offer by implementing effective marketing activities.

Project activities:
Activity 1. Wildlife tourism offer development: Assessment of existing natural heritage-based wildlife offer, development of packages for specific wildlife/bird-watching tourism activities, implementation of small-scale investments: mapping, marking and digitalizing of 50 km of birdwatching trails and light wild-watching infrastructure development.
Activity 2. Training for the launch of wildlife tourism offer: creation of wildlife interpretation programmes, launching of guiding programmes for wildlife/birdwatchers, capacity building of tourist providers to support this niche product as part of newly designed nature tourism itinerary, including study visit;
Activity 3. Commercialization of wildlife tourism offer: creation & promotion of joint CB brand, development of promotional materials and specific events (“Owl nights”, “Wildlife Exhibition”), implementation of social media promotion and press trips

Expected results

Result 1. New wildlife tourism offer developed
Result 2. Tourism providers trained for wildlife tourism
Result 3. Wildlife tourism offer commercialized.

Expected outputs

• Assessment of existing natural heritage-based wildlife offer, development of packages for specific wildlife/bird-watching tourism activities, implementation of small-scale investments: mapping, marking and digitalizing of 50 km of birdwatching trails and light wild-watching infrastructure development.
• Creation of wildlife interpretation programmes, launching of guiding programmes for wildlife/birdwatchers, capacity building of tourist providers to support this niche product as part of newly designed nature tourism itinerary, including study visit;
• Creation & promotion of joint CB brand, development of promotional materials and specific events (“Owl nights”, “Wildlife Exhibition”), implementation of social media promotion and press trips.

Partners Type

Lead partner	Institution name:Center for Protection and Research of Birds Country: Montenegro Address:Podgorica ,Veliše Mugoše Website:https://czip.me/ Legal status: Private
Partner	Institution name:CSTI – Center for Sustainable Tourism Initatives Country:Montenegro Address:Podgorica , Piperska Website:https://sandzak.travel/ Legal status:Public
Partner	Institution name:Regional Tourist Organisation of Sandžak Country:Serbia Address:Novi Pazar , Avnoja Website: www.cstimontenegro.org Legal status: Private
Partner	Institution name:CSTI -NGO North Land Country:Montenegro Address:Berane , Polimska 42 Website:www.sjevernazemlja.me Legal status: Private
Partner	Institution name:Citizens Association Jadovnik – Oasis of untouched nature Country:Serbia Address:Prijepolje,Milošev do Website:www.ugjadovnik.com Legal status: Private