Project funding EU
Project website N/A
Programme website Bosnia and Herzegovina – Montenegro
Contribution to the Programme’s specific objective The quality and diversification of the tourism offer building on natural and cultural heritage is improved
Project start date 02.12.2019
Project end date 31.01.2022
Project total budget EUR 499,654
0Project EU funding EUR 399.654
Description Overall objective: To contribute to increased number of tourists and visitors in Pluzine and Foca. Specific objective: To create an integrated cross-border tourist destination, internationally recognisable for active tourism. Planned activities: Activity 1: Joint branding and marketing (Branding of a crossborder area as a joint tourism destination; Organising familiarization trips with tour operators; Engaging international journalists to write affirmative articles in key tourist newspapers and blogs; Digital marketing; joint presentation at tourism fairs); Activity 2: Joint tourist/sport manifestations (Organising Joint tourist festivals and cross-border sports manifestations); Activity 3: New tourist products (Development of joint day and multiday tourism products; and Linking active tourism with rural households); Activity 4: Small-scale tourism infrastructure (Building platforms for rafting at the descending and arrival points; Building sightseeing points, benches and tourist fare points on the Tara Canyon; Building a floating platform on a Piva Lake; Building new tourist products: Animal watching platforms (bears, birds, chamois); Building Rock climbing routes, Caving paths and Via Ferrata trails). Activity 5: Safety on tourist destinations (coordination of rescue services from two sides of the border; Developing joint safety procedures; Organising joint emergency drills and rescue exercises; Purchase of rescue equipment for Pluzine); Activity 6: Project Visibility (Press conferences; Foca-Pluzine Cross-border Forum meetings; Promotion in media, social networks, tourist forums, policy community, local communities)
Expected results Expected results: R1: Cross-border area two municipalities branded as a single destination for active tourism R2: Joint cross-border tourism products developed R3: Small-scale tourism infrastructure improved R4: Established functional mechanism for increasing safety on tourist locations in cross-border areas of targeted municipalities
Expected outputs  N/A
Lead partner Institution name:Pluzine Municipality
Country: Montenegro
Address:Plužine,Trg Plužina br 4
Website: https://www.pluzine.me/
Legal status: Public
Partner Institution name: Centre for Sustainable Tourism Initiatives
Country: Montenegro
Address: Plužine, Baja Pivljanina bb
Website:https://www.parkpiva.com/
Legal status: Public
Partner Institution name:Municipality Foča
Country:Bosnia and Herzegovina
Address: Foča,Kralja Petra I Karađorđrvića br 1
Website:https://www.opstinafoca.rs.ba/
Legal status: Public
Partner Institution name:Tourist ogranisation of Foca Municipality
Country: Bosnia and Herzegovina
Address: Foča, Njegoševa bb
Website: https://focaravajuce.org/en/
Legal status: Public