Cross-border Institution Building Plus (CBIB+ 3) project, in collaboration with the Interact programme, organised a regional workshop „Communication under IPA CBC – Storytelling“. The session was organised in response to the need for a more focused and tailor-made visibility campaign of our IPA II CBC projects and programmes.
Even though this was suppose to be a closed training event, available exclusively to the staff of the Joint Technical Secretariats of IPA II CBC programmes and communication officers from Operating Structures and EUDs, several representatives from Interreg IPA CBC programmes joined this event. The goal was to bring together the communication officers from different IPA II CBC programmes and discuss how to turn project descriptions into engaging texts that people will actually want to read and, more importantly, retell. The session included practical examples and lessons learned from the Interreg and Interreg IPA CBC programmes.