Brief description | ReUse & ReDesign plus – A cross-border project that supports and promotes the idea of reusing waste. |
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Region | Internal EU borders |
Countries | Austria (AT) – Hungary (HU) |
Location | AT: Burgenland, Vienna, East Styria HU: Western Hungary |
Type of project partners | Non-governmental organisations (international/national NGOs) Chambers, business associations Educational institutions |
Size (total budget including EU grants) | Over € 500,000 |
Main themes | Competitiveness, business and SME development, trade and investment Employment, labour mobility and social inclusion Research, technological development, innovation and ICT |
Keywords (Types of Activities) | Study visits, exchanges and networking Research and studies Marketing, promotional activities, awareness campaigns Other |
Keywords (Aspects of Good Practice) | Genuine cross-border dimension Genuine cross-border impact Innovative Good dissemination Good sustainability |
Background and Objectives | The project exploits an innovative idea of creating designed products based on waste material, thus positively contributing to environmental protection and sustainability by saving energy and reducing waste.
Its aims are:
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Main activities | The project focuses on creating the suitable conditions to design and manufacture new products recycling waste material.
The following activities have been carried out:
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Main results | More than 25 product designs were produced by people who live in a difficult social situation and need external help. Within the framework of the project, a reuse shop and a web shop were planned and launched as sales channels, and targeted appearance on social media sites promoted the initiative.
In order to create demand for the products, higher education students participating in the project took part in an 8-10 day practice-oriented, modular professional training programme on how to evaluate project ideas, how to map out market potential and target consumers. Knowledge transfer in marketing, pricing and selling also formed part of the training project. In addition, a contest for young designers who submitted product ideas was organised. An Austrian-Hungarian professional jury evaluated these ideas. The products created fell in one of the following categories: “Mobility & Public Space”, “Household and Domestic Life”, “Accessories & Giveaways” and “Jewellery & Fashion”. The jury paid particular attention to a unique and attractive appearance as well as simplicity of production. |
Aspects of good practice | This project has demonstrated good practice across the board, working on a cross-border basis, being innovative, and creating the dynamics that can take the benefits of this initiative beyond the completion of the project.
It has had a tangible impact on its participants, showing that waste prevention and reduction can be combined with social support in the fields of reuse and redesign, and that waste can be used in a socially and environmentally conscious way that could even result in economic returns. |
Start and completion dates: | January 2012 – August 2014 |
More information | https://www.interreg-athu.eu/en/projects-2007-2013/priority-2/
https://keep.eu/projects/9101/REuse-REdesign-plus-Professi-EN/ |
Partner | ARGE waste prevention, resource conservation and sustainable development GmbH Lützowgasse 12, 1140 Vienna |
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Partner | NOVA EUROPA Nonprofit Információs Szolgáltató és Médiafejlesztő Kft HU – 8316 Vallus, Rákóczi út 58 |
Partner | Savaria Rehab team Szociális Szolgáltató és Foglalkoztatási Kiemelkedően Közhasznú Nonprofit Kft HU – 9700 Szombathely, Zanati út 1 |
Partner | Nyugat Magyarországi Egyetem HU – 9400 Sopron, Bajcsi Zsilinszky út 4 |
Partner | Designaustria Knowledge Centre & Advocacy A – 1070 Vienna, Museum Square 1 / Courtyard 7 |
Partner | Regional Management Burgenland mbH A – 7000 Eisenstadt, Market Street 3 |
Partner | FH Wien – courses of WKW, Vienna Competence Team for Entrepreneurship A – 1180 Vienna, Währinger Gürtel 97 |