The project exploits an innovative idea of creating designed products based on waste material, thus positively contributing to environmental protection and sustainability by saving energy and reducing waste.
Its aims are:
To raise the awareness of the population on both sides of the border for sustainable consumption and, at the same time, create new and long-term employment for disadvantaged jobseekers.
To strengthen the competitiveness of social economy enterprises and promote the development of cooperation between enterprises and the social economy from the perspective of sustainability.
The project focuses on creating the suitable conditions to design and manufacture new products recycling waste material.
The following activities have been carried out:
Making contact with stakeholders and potential partners to participate in the project.
Manufacturing redesigned products from different materials.
Organising a design contest and awarding a redesign prize.
Running a professional training programme for participating students.
Evaluating the professional training programme.
More than 25 product designs were produced by people who live in a difficult social situation and need external help. Within the framework of the project, a reuse shop and a web shop were planned and launched as sales channels, and targeted appearance on social media sites promoted the initiative.
In order to create demand for the products, higher education students participating in the project took part in an 8-10 day practice-oriented, modular professional training programme on how to evaluate project ideas, how to map out market potential and target consumers. Knowledge transfer in marketing, pricing and selling also formed part of the training project.
In addition, a contest for young designers who submitted product ideas was organised. An Austrian-Hungarian professional jury evaluated these ideas. The products created fell in one of the following categories: “Mobility & Public Space”, “Household and Domestic Life”, “Accessories & Giveaways” and “Jewellery & Fashion”. The jury paid particular attention to a unique and attractive appearance as well as simplicity of production.
Aspects of good practice
This project has demonstrated good practice across the board, working on a cross-border basis, being innovative, and creating the dynamics that can take the benefits of this initiative beyond the completion of the project.
It has had a tangible impact on its participants, showing that waste prevention and reduction can be combined with social support in the fields of reuse and redesign, and that waste can be used in a socially and environmentally conscious way that could even result in economic returns.
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