The regions of Lower Austria (AT) and Trnava (SK) appeal to global enterprises due to an efficient educational system, outstanding expertise in the field of research, development and innovation, as well as social stability and business friendly fiscal politics. In the past years, location decisions for the establishment of new production sites have increasingly favoured these regions, especially with regard to the car and electronics industry.
A number of entities in these regions – companies, public institutions, employees, citizens, financial services, educational and research establishments face great challenges. Therefore, Lower Austria and Trnava have cooperated under the name of DUO**STARS to realistically and purposefully contribute to the cooperation between these entities.
In the medium term these partnerships became the starting point for new approaches and the model to solve problems that arise in the cooperation of small and medium-sized companies, industrial enterprises that operate globally and political decision-making units.
The objectives of the project were:
Establishing innovative networking facilities
Intensification of direct interaction between enterprises.
The project activities’ included the following:
Establishing and operating a project office – Recruiting networking coaches, making profiles and contact details of selected enterprises available and hosting recurrent cooperation meetings with clusters in Trnava and Lower Austria.
Acquisition platforms and supplier relationship management (SRM) tools – Introducing the concept and the functionality of acquisition platforms, contracting an international acquisition platform and a supplier of SRM software, registering 15 enterprises on international acquisition platforms, establishing a virtual research laboratory in the fields of SRM.
Best practices in the internal professional training – Creating a corporate educational network for trainees and a trainer-swap programme.
Pilot project Dolný Bar – Developing a profile of qualifications for searching and attending investors in both regions, conference about local economic development in Trnava and conducting a survey on investor management in industrial development in Dolný Bar.
In addition the project set up two innovative actions, the “DUO**STARS Network” and the “DUO**STARS Virtual Lab”.
The project, through the real partnership structure it created, achieved to successfully transform the regions of Lower Austria and Trnava into a high-technology cross-border region. As a common denominator both regions aimed to manage change together and thus succeeded to participate in global knowledge-based high technology networks.
With the DUO**STARS Network initiative a new business relationship for industrial companies has been achieved, raising the exposure to global markets resulting in a rise in sales and sharpening of competition.
The initiative DUO**STARS Virtual Lab resulted in know-how transfer; an acceleration of build-up and dissemination of expertise in the rapidly evolving high technolgy field.
Aspects of good practice
The project has demonstrated good practices across the board; being particularly innovative and with excellent dissemination. Through the real partnership structure it created, it achieved to successfully transform the regions of Lower Austria and Trnava into a high-technology cross-border region. The two initiatives that the project set up, the “DUO**STARS Network” and the “DUO**STARS Virtual Lab”, have ensured a long-term sustanability of benefits to the cross-border region.
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