Reviving Crafts and Building Culture for Joint Touristic Development

Project funding	EU
Project website	N/A
Programme website	Kosovo* – North Macedonia
Contribution to the Programme’s specific objective	Tourism potentials are enhanced and regional values further promoted
Project start date	15.07.2022
Project end date	30.11.2024
Project total budget	EUR 638.177,87
Project EU funding	EUR 542.451,19

Project Description

Description	Overall objective: To accelerate tourism development in Polog and South Economic Regions (municipalities of Tetovo and Prizren) through improved quality and diversified offer of crafts and micro tourism and hospitality (THS) sector entities, resulting in increased attractiveness of the region, and more satisfied visitors. Specific objectives: 1) Created and launched new touristic content and new opportunities for better presentation of local and traditional crafts products, through infrastructural interventions in both Tetovo and Prizren municipalities 2) Raised capacities of local craftsmen/women in both regions for overall better management and development of their micro businesses, i.e. improved branding and marketing (including digital) and increased sales (including online). 3) Strengthening cross-border cooperation through organizing joint crafts events, boosting regions’ promotion, inciting cross-border exchange of knowledge between crafts organizations, and stimulating cross-border visitors’ circulation Activities: 1. Creation of two attractive crafts’ lanes (infrastructural intervention) 2. Capacity development activities (training programs and mentorship) 3. Developing a new offer and activities for promotion of crafts and cross-border cooperation
Expected results	1.1 Two touristic sites revitalized/renovated 1.2 Two touristic sites promoted/commercialized 2.1 One training curriculum designed and developed 2.2 Two training groups delivered (4 modules each) 2.3 100 to 150 individual mentoring sessions delivered 3.1 One joint business linkages event organized and delivered (with at least 30 participants- at least 40% women) 3.2. Two joint promotional events – craft fairs organized and delivered (1 in each municipality) with at least 30 exhibitors, at least 40% women. 3.3. Two workshops organized and delivered for developing joint offer oftour operators and craftsmen/women 3.4 At least 4 new offers/products included in the local tour operators offer 3.5. At least two promotional videos recorded 4.1. Two survey reports developed (one from the baseline survey and one final
Expected outputs	N/A

Description

Overall objective: To accelerate tourism development in Polog and South Economic Regions (municipalities of Tetovo and Prizren) through improved quality and diversified offer of crafts and micro tourism and hospitality (THS) sector entities, resulting in increased attractiveness of the region, and more satisfied visitors.

Specific objectives:
1) Created and launched new touristic content and new opportunities for better presentation of local and traditional crafts products, through infrastructural interventions in both Tetovo and Prizren municipalities
2) Raised capacities of local craftsmen/women in both regions for overall better management and development of their micro businesses, i.e. improved branding and marketing (including digital) and increased sales (including online).
3) Strengthening cross-border cooperation through organizing joint crafts events, boosting regions’ promotion, inciting cross-border exchange of knowledge between crafts organizations, and stimulating cross-border visitors’ circulation

Activities:
1. Creation of two attractive crafts’ lanes (infrastructural intervention)
2. Capacity development activities (training programs and mentorship)
3. Developing a new offer and activities for promotion of crafts and cross-border cooperation

Expected results

1.1 Two touristic sites revitalized/renovated
1.2 Two touristic sites promoted/commercialized
2.1 One training curriculum designed and developed
2.2 Two training groups delivered (4 modules each)
2.3 100 to 150 individual mentoring sessions delivered
3.1 One joint business linkages event organized and delivered (with at least 30 participants- at least 40% women)
3.2. Two joint promotional events – craft fairs organized and delivered (1 in each municipality) with at least 30 exhibitors, at least 40% women.
3.3. Two workshops organized and delivered for developing joint offer oftour operators and craftsmen/women
3.4 At least 4 new offers/products included in the local tour operators offer
3.5. At least two promotional videos recorded
4.1. Two survey reports developed (one from the baseline survey and one final

Expected outputs

N/A

Partners Type

Lead partner	Institution name: Muncipality of Prizren Country: Kosovo* Address: Remzi Ademaj p.n 20000 Prizren Website: https://kk.rks-gov.net/prizren/ Legal status: Public
Partner	Institution name: Municipality of Tetovo Country: North Macedonia Address: Dervis Cara nn 1200 Tetovo Website: https://tetova.gov.mk/ Legal status: Public
Partner	Institution name: Foundation Center for Entrepreneurship and Executive Development Country: North Macedonia Address: Orce Nikolov 202-1/36 1000 Skopje Website: ceed-macedonia.org Legal status: Private