STAR

EU

N/A

2021 - 2027 IPA CBC Bosnia and Herzegovina - Montenegro

Sustainable natural and cultural heritage tourism contributes more to the tourism of the programme area

01/01/2025

31/12/2026

EUR 455.827,33

EUR 387.453,23

The overall objective of the project is to contribute to the sustainable tourism development in the cross-border area through creation of preconditions for attracting digital nomads as a new target group.

Specific objective 1: To improve quality of service of tourist providers and adjust the offer in cross-border area to digital nomads as a new target group
Specific objective 2: To develop unique cross-border product based on local resources
Specific objective 3: To jointly promote cross-border area as a digital nomad destination

Planned activities:
Activity 1
1.1. Mapping potential service providers to digital nomads in the tourism sector
1.2. Development of action plan for accessing digital nomads
1.3. Organization of cross-border training for service providers in the tourism sector
1.3.1. Introducing tourist providers with digital nomads as new target group
1.3.2. Digital marketing training
1.3.3. Copywriting training
1.3.4. Sales training
1.4. Investment in outdoor co-working infrastructure for digital nomads

Activity 2
2.1. Creation of tourist offers for digital nomads in the cross-border area
2.2. Creation of text, photo and video content about the cross-border area and service providers for the web platform
2.3. Development and upgrade of the platform and web/mobile application for presenting the offer in the cross-border area

Activity 3
3.1 Organization of a digital nomad residency program in the cross-border area
3.2. Organization of the Cross Border Coworking Conference

Planned result:
Result 1: Capacities of tourist providers for attracting digital nomads strengthened
Result 2: Cross-border tourism product for digital nomads developed
Result 3: Raised awareness of general public and digital nomads on potential of cross-border area as a digital nomad destination