One region, one story, one ticket

EU

N/A

2021 - 2027 IPA CBC Bosnia and Herzegovina - Montenegro

Sustainable natural and cultural heritage tourism contributes more to the tourism of the programme area

01/03/2025

28/02/2027

EUR 495.000,00

EUR 418.000,00

The overall objective of the project is to increase the ability of regional museums and cultural heritage sites to improve the quality and availability of their touristic offer using digital tools.

Specific objective 1: To improve and unify the digitized management of museums and cultural heritage sites in the cross-border area.
Specific objective 2: To strength existing cooperation of Amusing Museums actors and make new cross-border tourism products visible.

Planned activities:

Activity 1
1.1.1. Joint opening conference
1.1.2. Tailored made training
1.1.3. Development of investment plans and joint Visitor Management Plan
1.1.4: Technical assistance for improving online presentations (optimization and improving websites so that multiple functions could be done)
1.2.1. Development of joint conceptual design
1.2.2. Purchasing equipment
1.2.3. Joint development of AI software (information system)
1.2.4: Implementation of AI solutions (introducing guides with information about the whole cross border region)
1.3.1. Purchasing the equipment
1.3.2. Technical assistance for preparing spaces for automatic entrances
1.3.3: Implementation and monitoring

Activity 2
2.1.1: Signing partnership agreements (tickets pricing and structure)
2.1.2: Introducing ticketing system and integration
2.1.3. Testing the system and official start
2.2.1: Creating promotional material
2.2.2: Study tour of the tourist organizations and agencies
2.2.3: Improving online presentation (google search and TripAdvisor content and position)
2.2.4: Promotion toward existing Balkan Tours tourist packages

Planned result:

Result 1:
1.1. Improved skills of museum professionals in the use of digital technology
1.2 The offer of 6 (+4) museums and cultural heritage sites upgraded with artificial intelligence museums guides presenting one story that connects regional sites
1.3 Four (4) cultural sites will be rehabilitated and be more accessible to visitors

Result 2:
2.1. Cross border museums will create the joint tourism products – one region, one story, one ticket (ticket that could be purchased online and valid for combined entries into museums)
2.2. Joint promotion of the offer “One region – one story – one ticket” is completed