Sustainability visit within IPA I Project: Marubi – A Collaborative Model for Promoting Tourism Between Shkodra and Ulcinj

On 20 June 2025 representatives from DG ENEST and CBIB+ were welcomed for a sustainability-focused visit to the Marubi National Museum of Photography, part of the Marubi Route project.

This initiative marked an important cultural milestone, fostering cross-border tourism and deepening appreciation of shared heritage in our region. Co-funded by the IPA I cross-border cooperation programme Albania – Montenegro, the Marubi Route project laid a strong foundation for promoting the extraordinary photographic legacy of Marubi on an international scale. Through community-driven exhibitions and touring museum showcases across European cities, the project successfully established Marubi as a recognised cultural brand.

It is worth noting that the impact continues today. The Marubi Museum of Photography stands not only as a dynamic cultural institution, but also as a site of global significance, officially listed in UNESCO’s Memory of the World International Register. This recognition underscores the project’s long-term contribution to heritage preservation and cultural exchange.